About
Born to create
I’m Juan Pablo Ardila, known as toozyy — a Creative Director, Industrial Designer, and Filmmaker shaped by Barcelona’s artistic pulse and a restless curiosity for the world.
My work is driven by passion, a sharp eye for aesthetics, and an obsession with intentionality. I see art in all its forms — music, film, sculpture, space — as fuel, and I chase it the same way I chase light and stories when I travel. I grew up a NatGeo kid, exploring, questioning, rebelling — and that spirit still drives how I create.
I believe in authenticity. In change with purpose. In thinking differently and daring to dream big. I believe in being rebel enough to challenge the obvious, and in feeling with the heart first. For me, life and work aren’t separate — they’re one ongoing story of design, film, and exploration.
