Monoic Studios

CREATIVE DIRECTION

FILMMAKING

storytelling

A collaboration with Monoic Studios, a Colombian fashion brand, focused on translating its editorial identity into cinematic storytelling. Through creative direction and high-end filmmaking, I built visual narratives that revealed the brand’s essence — capturing its culture, process, and attitude through film.

Year

2024 - 2025

Services

Creative Direction | Filmmaking | Content Creation | Post-Production

Story

Objective

Monoic Studios needed to capture more than garments — the brand sought to translate its collections, events, and behind-the-scenes energy into a cohesive visual identity. The challenge was to reduce complex narratives into engaging content that felt editorial, cinematic, and true to the brand’s cultural essence.


Approach

Through a mix of documentary and editorial direction, I developed and produced high-end audiovisual content covering behind-the-scenes narratives, fashion events, and brand campaigns. Each piece was designed to humanize the label and highlight its craftsmanship — using film to position Monoic as a cultural voice within Colombia’s fashion landscape.

the entire creative process, in one place ↓

editorial on-set stills

a collection of editorial stills captured in between takes, setups, and movement. these images function as on-set documentation — moments that happen while the story is being built.

more than behind-the-scenes, they are fragments of process: light tests, textures, gestures, pauses, and energy on set. they extend the narrative of the campaign by revealing what usually stays unseen, while holding the same visual intention and standard as the final films.

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editorial on-set stills

a collection of editorial stills captured in between takes, setups, and movement. these images function as on-set documentation — moments that happen while the story is being built.

more than behind-the-scenes, they are fragments of process: light tests, textures, gestures, pauses, and energy on set. they extend the narrative of the campaign by revealing what usually stays unseen, while holding the same visual intention and standard as the final films.

  • Card image
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editorial on-set stills

a collection of editorial stills captured in between takes, setups, and movement. these images function as on-set documentation — moments that happen while the story is being built.

more than behind-the-scenes, they are fragments of process: light tests, textures, gestures, pauses, and energy on set. they extend the narrative of the campaign by revealing what usually stays unseen, while holding the same visual intention and standard as the final films.

  • Card image
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