Viajero Hostels
content creation
FILMMAKING
storytelling
A creative collaboration with Viajero Hostels in Tayrona, Colombia — capturing the lifestyle, community, and free-spirited energy of travelers. Through UGC-style filmmaking and photography, we turned everyday moments into an aspirational story that embodied the brand’s adventurous and social identity.
Year
2024
Services
Creative Direction | Filmmaking | Content Creation | Photography | Post-Production
Objective
Viajero wanted to showcase its hostels as more than a stay — as a lifestyle. The challenge was to create visual content that felt spontaneous yet intentional, connecting with a young, creative audience that values experience, authenticity, and adventure.
Approach
Together with my creative partner @twoo.eyess, we produced a series of UGC-style videos, reels, and photographs that captured the rhythm of Viajero’s world — its people, parties, and places. By blending documentary-style filmmaking with cinematic composition, we shaped content that felt raw, emotional, and aspirational, translating the brand’s free-spirited DNA into visuals that invite you to live the story, not just watch it.
