WE ARE EXPERIENCE
creative direction
FILMMAKING
storytelling
A collaborative project with WeAre Experience, a Barcelona-based wellness collective focused on meditation, ice immersion, breathwork, ikigai exploration, and inner growth. Through a cinematic, ethereal lens, I documented their practices and energy — revealing the emotional and transformative essence behind each experience. The work also included a special collaboration filmed inside Casa Batlló, bringing spirituality and architecture into one visual narrative.
Year
2025
Services
Creative Direction | Filmmaking | Documentary Storytelling | Content Creation | Post-Production
Objective
We Are sought to translate its wellness philosophy into a story that felt emotional, transcendent, and visually intentional — a narrative that went beyond showing activities, and instead revealed the transformation, presence, and inner movement that participants experience.
The challenge was to create a piece that felt bigger than the practice itself: something cinematic, serene, and deeply human.
Approach
I approached We Are through observation, intention, and emotional presence. Using a documentary lens, I captured the raw energy of each practice — breathwork, ice immersion, movement, and reflection. Natural light, close textures, and grounded pacing shaped a cinematic narrative built on authenticity and inner transformation. The collaboration in Casa Batlló elevated the story, blending spiritual practice with iconic architecture to create a visual experience rooted in purpose and connection.
