KINGS LEAGUE
creative direction
VISUAL IDENTITY
AI FILMMAKING
Barcelona, 2031. Football stopped being a sport and became a stage. L4 is a team built the way a fashion house builds a collection — identity first, performance second. A masters project for Elisava, developed for Kings League's Fusion League concept.
Year
2026
Services
Visual Identity | Creative Direction | AI-Generated Film (team project — concept and strategy co-developed with [massimo brunori/marina hernandez], visual identity and hero film directed and produced by me)
Objective
Kings League already understood that football is content. The brief we set ourselves went further: what if a team wasn't a roster with a crest slapped on it, but a full cultural universe — a brand a fashion house would be proud to release, a community before it's a competition. L4 was our answer: not a club with visuals, but visuals that happen to compete.
Approach
I led the visual identity — building a language that felt closer to a fashion campaign than a football kit, and closer to a manifesto than a mood board. For the hero film, I skipped a camera crew entirely: it's built completely with AI, generated through OpenArt, ChatGPT, and iteration on iteration until the frames looked inevitable rather than prompted. That wasn't a shortcut — it was the point. A speculative future deserves a process that doesn't pretend to be conventional.
